Fungsi Sosial, Struktur, dan Ciri Kebahasaan Teks Iklan di Lanskap Linguistik Sekolah: Kajian Teori Linguistik Sistemik Fungsional

DOI:

https://doi.org/10.62107/mab.v15i1.422

Keywords:

lanskap, linguistik, teks iklan, sekolah

Abstract

Tujuan tulisan ini ialah untuk melihat teks iklan di lingkungan sekolah berdasarkan teori Linguistik Sistemik Fungsional yang difokuskan pada fungsi sosial, struktur teks, dan ciri kebahasaan teks iklan. Metode penelitian ini menggunakan analisis isi Philip Myring dengan pengembangan kategori induktif. Teks iklan yang dipajang di sekolah menyampaikan produk dalam bidang pendidikan, minuman, dan kosmetik dan memiliki struktur teks iklan yang lengkap sebagai teks eksposisi, serta penggunaan bahasa yang sesuai dengan bahasa pada iklan. Fungsi sosial iklan selain memasarkan produk juga memberikan pesan lain. Teks iklan di sekolah dapat berimplikasi pada model pembelajaran di dalam kelas atau penguasaan teks iklan siswa dapat digunakan dalam penyusunan iklan yang dipasang di sekolah.

Downloads

Download data is not yet available.

References

Agustien, Helena, I.R. 2020. Implementing a Text-Based Appproach in Eglish language Teaching. Malang: TEFLIN Publication Division in collaboration with Bintang Sejahtera Press.

Arens, Williams dkk. 2010. Contemporary Advertising and Integrated Marketing Communications. New York: McGraw-Hill/Irwin.

Brown, Kara D. 2005. Estonian Schoolscapes and The Marginalization of Regional Identity in Education. Jurnal European Education, 37(3), 78–89. https://doi.org/10.1080/10564934.2005.11042390.

Gorter, Durk dan Jasone, Cenoz. 2015. Linguistic Landscapes Inside Multilingual Schools (O. I. B. In B. in Spolsky, M. Tannenbaum, O. Inbar (Eds.), Challenges for language education and policy: Making space for people. (pp. 151-169). New York: Routledge Publishers .

Hewitt-Bradshaw Irish. 2014. Linguistic Landscape as a Language Learning and Literacy Resource in Caribbean Creole. Jurnal Caribbean Curriculum No. 22, 157–173.

Kosasih. 2017. Bahasa Indonesia SMP/MTs Kelas VIII. Jakarta: Kementerian Pendidikan dan Kebudayaan.

Landry, Rodrigue dan Richard Bourhis Y. 1997. Linguistic landscape and ethnolinguistic vitality: An empirical study. Journal of Language and Social Psychology, 16 (1), 23–49. https://doi.org/10.1177/0261927X970161002.

Maulidina, Yulinar Rahmawati dan Trinil Dwi Turistiani. 2018. Pengembangan LKPD Menggunakan Model Pembelajaran Langsung (Direct Instruction) untuk Materi Teks Iklan Kelas VIII. Jurnal Bapala, 5 (2), 1–10.

Mayring, Philpp. 2000. Qualitative Content Analysis. In Forum Qualitative Social Research (Vol. 1, Issue June).

Sayer, Peter. 2009. Using the Linguistic Landscape as a Pedagogical Resource. ELT Journal, 64 (2), 143–154. https://doi.org/10.1093/elt/ccp051.

Scarvaglieri, Claudio. 2017. Educational Landscaping: a Method for Raising Awareness about Language and Communication. Jurnal Language Awareness, 26 (4), 325–342. https://doi.org/10.1080/09658416.2017.1411358.

Shulz, Don E. dkk. 1996. Essentials of Advertising Strategy. Lincolnwood (Chicago): NTC Business Books.

Sudarwati-Grace. 2016. Pathway To English 1. Bandung: Erlangga.

Tugiati, Tutut dan Kuntoro. 2019. Teks Iklan Naratif (Analisis: Isi, Struktur, Butir Kebahasaan, dan Implikasi dalam Pembelajaran Bahasa Indonesia Kelas VIII SMP. Hasil Penelitian dan Pengabdian pada Masyarakat IV Tahun 2019, 342–350.

Published

2021-06-30

How to Cite

Fungsi Sosial, Struktur, dan Ciri Kebahasaan Teks Iklan di Lanskap Linguistik Sekolah: Kajian Teori Linguistik Sistemik Fungsional. (2021). MABASAN , 15(1), 35-54. https://doi.org/10.62107/mab.v15i1.422

Issue

Vol. 15 No. 1 (2021): Mabasan

Section

Articles

Copyright (c) 2021 Hidayat Widiyanto, Emzir, Liliana Muliastuti

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  1. Author grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  4. Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.
Abstract viewed = 2012 times